Engaging. Brand. Experiences.

About

We are a Strategic Design Consultancy building memorable and meaningful branding and communications design through value-driven, long-term partnerships with businesses and communities. We create engaging and compelling brand experiences for startups, corporates, and communities to create immersive impact on their audiences.

We understand the situation.

Every brand is a story. And every story has multiple audiences. Enduring brands are under constant scrutiny from their customers and other stakeholders. Internal and external audiences place demands on the brand and have multiple expectations.  

We know the solution.

Strong brand leadership is about identifying branding and communications design issues. We bring extensive experience to the table, asking the critical questions, and providing intelligent, strategic, and creative solutions.

Approach

Open, proactive dialogue, and a bridge connecting innovation, strategic design, and technology, come together in our approach.

This opens up opportunities to grow together, learn from one another, and work as a team towards a common goal: enduring brands with sustainable business growth.

 
PROACTIVE
DIALOGUE
+INNOVATION
STRATEGIC DESIGN
TECHNOLOGY
=SUSTAINABLE
GROWTH

Team

We bring extensive experience to the table, asking the critical questions, and providing intelligent, strategic, and creative solutions with the mission in maximising the potential of sustainable business growth.

Leading the agency with his bold vision and instinctive understanding of the industry, Jeff Au is the energy and expertise behind Lively Green. With vast experience in managing creative studios, Jeff is the go-to authority for numerous organisations who wish to build more engaging, enduring brands. A believer in hard work, empathetic listening, and constant learning, Jeff is a graduate of the School of Design at the Hong Kong Polytechnic University, where he was awarded a multidisciplinary BA in Design with focus on visual communication and industrial design. With extensive knowledge of technology integration for design, business analytics, and strategic planning, Jeff builds brands that are based on solid business decisions. He is fluent in English, Mandarin, and Cantonese. Jeff has overseen brand management projects for organisations such as Temasek Holdings, Swire Properties, TANGS, Standard Chartered Bank, AXA Singapore, National Healthcare Group, NTUC, SP Setia, and other brands across Singapore, Hong Kong, China, and Southeast Asia.

Bringing a track record in content creation and language consulting to the team, Deepa Vijayan is a content specialist with experience across industries including telco, automotive, retail, finance, e-commerce, hospitality, and public sector. Deepa brings 12 years of expertise in content strategy to the team, and has worked across digital and analog platforms for B2B and B2C communication. Deepa majored in Communications and Cultural Studies at the University of South Australia, and has advised and trained brands on digital culture, content infrastructure, branded storytelling, and language. She is multilingual in six languages, and brings a multidisciplinary communications perspective to every project. Deepa is Senior Partner and Course Convenor at Quantico Communications LLP. Deepa has advised organisations including 3M, Audi, Deloitte, Google, Ministry of Education, Marina Bay Sands, OCBC, DBS, Zalora, and other brands across Singapore, Asia, and Europe.

With versatile design abilities and an innovative approach, Cheryl Hong is highly experienced in event branding, annual reports, menu design, and other creative projects such as commemorative books. Cheryl’s experience spans corporate brands, public sector, nonprofits, healthcare, F&B, retail, automotive, and telco. She brings a deep understanding of design best practices in numerous industries to every discussion. Cheryl majored in Visual Communications at Temasek Polytechnic, and infuses energy and aesthetics into every project. Cheryl has worked on design projects for organisations such as Timbre Group Pte Ltd, FoodCult, DeFred Jewellers Pte Ltd, Haagen Dazs, Starhub, Audi, SCB SG Marathon, Ngee Ann Polytechnic, Nanyang Academy of Fine Arts, Monetary Authority of Singapore, SINDA, Jurong Town Council, CAAS, Health Promotion Board, SPRING Singapore, EMA, National Healthcare Group, and ST Engineering.

With a passion for design, typography, and graphic communication, Raymond Tam leads the corporate branding projects at Lively Green. A solid 20 years of experience in the industry has made Raymond a veteran of design, and he has amassed a great deal of knowledge on the inner workings of brand design across markets. Raymond graduated from the Falmouth College of Arts with a Bachelor of Arts (Hons) in Graphic Design, and is a U.K. member of the International Society of Typographic Designers. A painstaking attention to detail and a systematic approach sets Raymond apart, and he brings expertise in branding, corporate design, reports, and packaging design to the team. Raymond has worked with organisations including, Maxim’s Group, Kao Salon Division – Goldwell, CBRE, and HKUST across Asia.

Expertise

LivelyGreen provides pragmatic solutions for the common and uncommon problems that enduring brands face.

We contribute towards our clients’ long-term brands development journeys through:

Brand Strategy & 
Architecture Brand Naming
    • Brand Positioning in New and Emerging Technologies
    • Logotype & Identity Design
    • Typography
    • Copywriting Direction & Tone-Of-Voice
      Brand Guidelines
    • Brand Engagement
    • Spatial Branding (Navigation & Signage) for Interior and Exterior Platforms
Marketing / Communications /
Advertising / Digital Design
    • Print & Packaging
    • POS Display Design
    • E-Marketing
    • Data Visualisation (Infographics)
    • Digital Innovation
    • Digital Analytics
    • Branding Campaign Design & Activation
    • Marketing Campaign Design & Activation
 

 We work with new and established brands on a holistic design strategy and execution that works in harmony to create a unified brand voice. This forms a continuous effort as we work together with our clients to refine brand, strategy & design and maximise the potential of sustainable business growth.

Clients

REAL ESTATE

RQAM (Raffles Quay Asset Management)
SP Setia Bhd Group
Keppel Land Limited
Singbridge Corporate Pte Ltd
KOP Properties Pte Ltd
Vanadium Land Sdn. Bhd. (Malaysia)
City Developments Limited
Perennial Real Estate Holdings Limited

HEALTHCARE
National Healthcare Group (NHG)

Agency for Integrated Care (Singapore)
Cozy Dental Group Pte Ltd
Expat Dental Pte Ltd
NTUC Health Co-operative Limited
Essilor (Asia Pacific, Middle East, Russia, Africa)
Hitachi Medical Systems Singapore
Hyphens Pharma
Santen Pharma (Singapore)

FINANCE & INSURANCE

AXA Singapore
ACE Insurance
Great Eastern Life
MLG Alliance Pte Ltd

EDUCATION

Nanyang Technological University (NTU)
Institute of Technical Education (ITE)
National Institute of Education (Singapore)
National Library Board (NLB)

PUBLIC SECTOR

Infocomm Development Authority of Singapore (IDA)
Health Promotion Board (Singapore)
Ministry of Education (MOE)
Agency for Science, Technology and Research (A*STAR)
Ministry of Defence

 
TELECOMMUNICATIONS & TECHNOLOGY

Singtel Digital Media Pte Ltd
Singtel Optus Pty Limited (Australia)
Ramky International (Singapore) Pte Ltd
National Supercomputing Centre (NSCC)
Cambodia Post eSolutions
Meinhardt Group

HOSPITALITY

Holiday Inn Singapore Atrium
Auberge, Discovery Bay Hong Kong
Singapore Airport Terminal Services Ltd (SATS)
Accor Asia Pacific (AAPC)

RETAIL, DESIGN & ARTS RELATED

Esplanade Singapore
The Pacific Cigar Company
Hertz (Singapore)
Goodrich Global

MANUFACTURING

Somfy (SEA) Pte Ltd
RevoSync Pte Ltd

OTHERS

Accenture
World Sport Group
NTUC Enterprise Co-operative Limited
Swire Pacific Offshore Operations (Pte) Ltd
Kuiper Group

Let's Talk

We are always excited by new collaborations. Feel free to Whatsapp or drop us a message from the form below.