Supporting social services and facilitating healthcare is a complex function. How do we distill a year’s worth of achievements in eldercare facilitation into a single publication that speaks to individuals from all parts of society? The answer is in understanding that visuals, symbols and colours must be, above all, authentic and human.
It is said that one of the markers of a developed and compassionate country is the way the elderly are treated. The Agency for Integrated Care (AIC) is Singapore’s answer to the challenges of ageing, recognising that ageing is a process that involves the whole community, families, public health and individuals themselves. As an agency that coordinates and facilitates efforts in care integration, the AIC fosters a vibrant care community, enabling people to live well and age gracefully.
The 2013 Yearbook was to be produced in print and digital versions, to showcase to stakeholders the year’s achievements and efforts in accordance with AIC’s broader mission. We were invited to be a part of the team to produce this milestone document. We have been privileged to be a partner of AIC since 2012, and we had already worked successfully together to create collaterals on past projects; this had given our team a deep knowledge of AIC’s business operations, brand ethos and organisational culture. Our task was now to consolidate our understanding of AIC and apply it to the concept development, art direction, illustration, photography and production of the Yearbook in print and digital formats.
