LivelyGreen started with extensive audience research, competitor analysis, and brand immersion. We developed a strong positioning strategy to reflect the brand’s values and USPs, then created audience personas to diversify the brand’s reach across entry level and audiophile segments. Working closely with the EffectAudio team, we devised improved product mapping and product naming strategy, removing overlaps. We simplified the brand language, resulting in a slogan and tagline that emphasised the brand’s outstanding, expansive sound.
Simultaneously, we refined the logo to retain the brand’s identity while adding energy and modernity. To complement the brand strategy, we designed a set of visuals including product manuals, poster, website UI, and social media and eDM templates. Finally, we developed a comprehensive brand manual that encapsulated EffectAudio’s commitment to creating exceptional soundscapes.