EffectAudio™ approached us with the desire for a distinctive brand strategy and identity to match their stellar reputation in the audiophile community. Founded in 2019 and well-known for precision engineering and high quality sound, the brand manufacturers some of the world’s most expensive audio equipment.
With a new product line launching soon, rebranding was essential for a clear, iconic story.
We discovered that audiences were misinterpreting the logo due to the unclear ‘E’, making the brand name seem like ‘Ffect Audio’. In addition, EffectAudio needed a coherent brand experience to illustrate its commitment to audio perfection.
Simultaneously, we refined the logo to retain the brand’s identity while adding energy and modernity. To complement the brand strategy, we designed a set of visuals including product manuals, poster, website UI, and social media and eDM templates. Finally, we developed a comprehensive brand manual that encapsulated EffectAudio’s commitment to creating exceptional soundscapes.
To portray Effect Audio as a top & remarkable brand within the
industry, a “Bold” & “Solid” wordmark is established together with a
re-balanced iconic cable symbol, showing its commitment to
achieving remarkable quality for audiences.
The result went beyond rebranding, to design an impressive brand experience across every stage of the user journey.
With this confidence and alignment, the brand is now empowered to reach new audiences. The brand’s positioning and robust product structure future-proofs the brand, while maintaining its position as a niche market leader.