Raffles Quay Asset Management

Project: Brand Identity Guide, Corporate & Marketing Collaterals

As one of the leading asset management groups, RQAM re-defines high-end living standards in WORK, PLAY, LIVE. With strategic growth in portfolio assets from Marina Bay Financial Centre, One Raffles Quays, Marina Bay Suites, Marina Bay Residences to Marina Bay Link Mall, RQAM requires a comprehensive yet flexible brand guideline to fulfill the needs of their ever-expanding portfolio.

We re-visited, unified and integrated their existing brand guidelines to ensure the consistency & integrity of their brand image throughout their portfolio’s communication channels. A brand guardianship exercise is also carried out including re-developing and digitising their publications and marketing collaterals to facilitate the communication and reinforce brand advocacy.

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